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Transformations is a project for 16-30 year olds who are not currently in education, employment or training (NEET).

Young people work at The Daimler Powerhouse on authentic commissions and projects with professional artists and engineers, sound and lighting designers and creative industry specialists developing their production, performance, producing, technical and construction skills and gaining a real insight into all aspects of the creation of outdoor and site-specific work, events and festivals.

Many young people who have completed Transformations have gone on to gain entrance into University, further training, apprenticeships or developed the confidence to pursue other career options and life goals.

Transformations: Event Management & Production
September 2019 – September 2021

The currency tranche of Transformations participants trained in areas of event management including producing, production and health & safety. They developed their technical skills in areas of lighting and sound alongside their understanding of managing safe and sustainable events. The aim is to equip participants with the skills to produce and safely manage their own events and provide them with the skills to gain freelance employment in the creative industries in the future.

Image: Participants in Transformations learn to use sound equipment

Over two years our participants contributed to three key events:

Samhain (Sept 19 – November 19)

A site-specific performance trail through woodlands, with six locations and combined arts including aerial, fire, and music. Participants trained in and provided technical support for the performances, cueing and operating lighting, sound, stage management, logistics, risk assessments and stewarding.

Image from Samhain, part of our Transformations programme

Culture on the Move – St Patricks Day Celebrations across two venues (Jan ’20 – April ’20)

Working with three schools and 200 community participants to explore the positive influence migration has had on the Cultural Development of the city.

This one day event included performance, projection, photography, live music, dance and exhibitions. Participants trained to put together and operate P.A. systems, sound desks, and projectors, set up, patch in and test microphones and instruments and correct power systems and power leads. They trained in Health and Safety areas – and were involved in the creation of the event manual including policies, risk assessments and method statements. Participants were then assigned specific roles as crew and technical support for the day to specific areas and venues.

Sadly we had to postpone this event due to Covid restrictions. 

Funding Partner : Talent Match, Ambition Coventry, The Heart of England Foundation, Arts Council England, Coventry University as part of 175 Festival programme, Heritage Lottery Fund, City of Culture 2021.

Bethany Allum, Coordinator and Learning Mentor
Kathi Leahy, Creative Producer


Transformations 5 – Venture (in partnership with Media Mania)

 In 2018-19, the Transformations programme saw the creation of an outdoor arts structure  that would also provide potential employment opportunities in the future for our participants. We imagined a family-friendly performance carousel, powered by bicycles, with a binaural soundtrack designed for touring to festivals and events. 

The group worked with a range of professional artists, designers, carpenters  and engineers, including Phil Eddolls, Nick Martin, John Leahy, Phil Tongue, Brenda Buijs, Dave Mills, and Luke Weaver, to make the structure, compose the soundtrack and create the binaural soundscape. Through a second funding grant they then trained alongside professional production staff and crew to learn how to safely tour, construct and run Venture.

Venture piloted at The Shoot Festival, Coventry in April 2019 & Funny Things Festival, Wolverhampton 2019. Venture is available for booking – click here for our booking pack Venture-2.



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